Starwood Hotels & Resorts
Starwood Hotels & Resorts was looking to redesign their lobby wraps for their Aloft Hotels, the fun, urban world traveler hotel that cultivates a love of music and modern aesthetics. The concept came down from the executive brand leaders that they wanted a modern take on the kitsch, romance comic collage.
Playing with the ideas of music, partying, dancing, meeting new people and having fun began to intermingle with the idea of the viewer seeing themselves in the story. BOOM CLINK CHEERS is the sound of the dance floor but the empty word balloons are waiting for the viewer to fill in the blanks.